{"id":1681,"date":"2023-02-06T06:23:45","date_gmt":"2023-02-06T06:23:45","guid":{"rendered":"https:\/\/thepeopleconsulting.com\/?page_id=1681"},"modified":"2023-09-10T04:00:17","modified_gmt":"2023-09-10T04:00:17","slug":"creating-a-new-brand-identity","status":"publish","type":"page","link":"https:\/\/thepeopleconsulting.com\/de\/our-work\/creating-a-new-brand-identity\/","title":{"rendered":"Schaffung einer neuen Markenidentit\u00e4t"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1681\" class=\"elementor elementor-1681\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f366ce5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f366ce5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b42e8\" data-id=\"63b42e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd23cea elementor-widget elementor-widget-image\" data-id=\"bd23cea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg\" class=\"attachment-full size-full wp-image-3227\" alt=\"\" srcset=\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg 768w, https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b1e14 elementor-widget elementor-widget-text-editor\" data-id=\"97b1e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unser Kunde strebte den Wandel von einem kleinen, lokalen Dienstleister zu einem landesweit bekannten Unternehmen und Experten an. Wir unterst\u00fctzten ihn bei der Entwicklung einer neuen und innovativen Gesch\u00e4ftsstrategie, die sich von der Konkurrenz abhebt und von potenziellen Kunden, Mitarbeitern und Partnern wahrgenommen wird.\u00a0<\/p><p>\u00a0<\/p><p>Neben der Unternehmensstrategie haben wir eine moderne Markenidentit\u00e4t geschaffen, die sich an den Unternehmenswerten orientiert. Wir gestalteten die neue Website, integrierten neue Tools, um die Digitalisierung voranzutreiben, und etablierten neue Online- und Offline-Marketingkan\u00e4le, um die Zielgruppe zu erreichen und die Branchenf\u00fchrer zu \u00fcbertreffen. Wir schufen Inhalte und Designs, die f\u00fcr die Branche v\u00f6llig neu waren, mit dem Anspruch, zu innovieren und zu polarisieren.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d2871 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a6d2871\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-hurley-MOM0aPcKWhQ-unsplash-1.jpg\" class=\"attachment-full size-full wp-image-3231\" alt=\"\" srcset=\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-hurley-MOM0aPcKWhQ-unsplash-1.jpg 768w, https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-hurley-MOM0aPcKWhQ-unsplash-1-200x300.jpg 200w, https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-hurley-MOM0aPcKWhQ-unsplash-1-683x1024.jpg 683w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cabf61 elementor-widget elementor-widget-spacer\" data-id=\"5cabf61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98bd2f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"98bd2f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8f466da\" data-id=\"8f466da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db6bc9 animate elementor-widget elementor-widget-heading\" data-id=\"5db6bc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-69eb2b7\" data-id=\"69eb2b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8c37bb animate elementor-widget elementor-widget-heading\" data-id=\"e8c37bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitalisierung<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8e8d821\" data-id=\"8e8d821\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4857365 animate elementor-widget elementor-widget-heading\" data-id=\"4857365\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wettbewerbsf\u00e4higkeit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b76b4 elementor-widget elementor-widget-text-editor\" data-id=\"e3b76b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dieses Projekt zeigt, wie wichtig es ist, der Zeit voraus zu sein, wenn es darum geht, neue Industriestandards zu setzen und die Gesch\u00e4ftskontinuit\u00e4t in Zeiten des st\u00e4ndigen Wandels sicherzustellen. Wir haben unseren Kunden w\u00e4hrend der gesamten Implementierung unterst\u00fctzt und das Team geschult, bis es bereit war, die Operative selbstst\u00e4ndig zu \u00fcbernehmen.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e1315db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1315db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02bd080\" data-id=\"02bd080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409f154 animate elementor-widget elementor-widget-heading\" data-id=\"409f154\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kunden Erfolge.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee5627 elementor-widget elementor-widget-text-editor\" data-id=\"7ee5627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDie neue Strategie und Markenidentit\u00e4t haben die Marketingaktivit\u00e4ten des Kunden erheblich verbessert. Sie erm\u00f6glichten es ihm, eine gr\u00f6\u00dfere Sichtbarkeit in den Marketingkan\u00e4len zu erreichen und seine Zielgruppe erfolgreich anzusprechen, w\u00e4hrend er sich klar positioniert und deutlich von der Konkurrenz abhebt.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b55b558 elementor-widget elementor-widget-spacer\" data-id=\"b55b558\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33406c1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"33406c1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/thepeopleconsulting.com\/de\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hier entlang zu deinem Erfolg<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be275b9 elementor-widget elementor-widget-spacer\" data-id=\"be275b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e03a5ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e03a5ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5aa678b\" data-id=\"5aa678b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05757f2 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"05757f2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/thepeopleconsulting.com\/de\/our-work\/scaling-through-employee-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4aa6682\" data-id=\"4aa6682\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef81ffe elementor-align-right elementor-widget elementor-widget-button\" data-id=\"ef81ffe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/thepeopleconsulting.com\/de\/our-work\/this-could-be-your-project\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook\" style=\"background-color:#2D14A9\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fthepeopleconsulting.com%2Fde%2Four-work%2Fcreating-a-new-brand-identity%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#2D14A9; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin\" style=\"background-color:#2D14A9\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fthepeopleconsulting.com%2Fde%2Four-work%2Fcreating-a-new-brand-identity%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#2D14A9; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button whatsapp\" style=\"background-color:#2D14A9\"><a href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fthepeopleconsulting.com%2Fde%2Four-work%2Fcreating-a-new-brand-identity%2F%20Creating%20A%20New%20Brand%20Identity\" title=\"Share on Whatsapp\" aria-label=\"Share on Whatsapp\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#2D14A9; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\"><path fill=\"#34af23\" d=\"M17.6 17.4q0.2 0 1.7 0.8t1.6 0.9q0 0.1 0 0.3 0 0.6-0.3 1.4-0.3 0.7-1.3 1.2t-1.8 0.5q-1 0-3.4-1.1-1.7-0.8-3-2.1t-2.6-3.3q-1.3-1.9-1.3-3.5v-0.1q0.1-1.6 1.3-2.8 0.4-0.4 0.9-0.4 0.1 0 0.3 0t0.3 0q0.3 0 0.5 0.1t0.3 0.5q0.1 0.4 0.6 1.6t0.4 1.3q0 0.4-0.6 1t-0.6 0.8q0 0.1 0.1 0.3 0.6 1.3 1.8 2.4 1 0.9 2.7 1.8 0.2 0.1 0.4 0.1 0.3 0 1-0.9t0.9-0.9zM14 26.9q2.3 0 4.3-0.9t3.6-2.4 2.4-3.6 0.9-4.3-0.9-4.3-2.4-3.6-3.6-2.4-4.3-0.9-4.3 0.9-3.6 2.4-2.4 3.6-0.9 4.3q0 3.6 2.1 6.6l-1.4 4.2 4.3-1.4q2.8 1.9 6.2 1.9zM14 2.2q2.7 0 5.2 1.1t4.3 2.9 2.9 4.3 1.1 5.2-1.1 5.2-2.9 4.3-4.3 2.9-5.2 1.1q-3.5 0-6.5-1.7l-7.4 2.4 2.4-7.2q-1.9-3.2-1.9-6.9 0-2.7 1.1-5.2t2.9-4.3 4.3-2.9 5.2-1.1z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Our client was aiming for a big transition from a small, locally known company to a recognized business and expert nationwide. We supported them with a whole new business strategy that stands out from the competition and is recognized by potential customers, employees and partners.\u00a0 \u00a0 Alongside the business strategy, we created a modern brand [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1681","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating A New Brand Identity - The People Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepeopleconsulting.com\/de\/our-work\/creating-a-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating A New Brand Identity - The People Consulting\" \/>\n<meta property=\"og:description\" content=\"Our client was aiming for a big transition from a small, locally known company to a recognized business and expert nationwide. We supported them with a whole new business strategy that stands out from the competition and is recognized by potential customers, employees and partners.\u00a0 \u00a0 Alongside the business strategy, we created a modern brand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thepeopleconsulting.com\/de\/our-work\/creating-a-new-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"The People Consulting\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-10T04:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/\",\"url\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/\",\"name\":\"Creating A New Brand Identity - The People Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/thepeopleconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg\",\"datePublished\":\"2023-02-06T06:23:45+00:00\",\"dateModified\":\"2023-09-10T04:00:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#primaryimage\",\"url\":\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg\",\"contentUrl\":\"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thepeopleconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Work\",\"item\":\"https:\/\/thepeopleconsulting.com\/our-work\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Creating A New Brand Identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thepeopleconsulting.com\/#website\",\"url\":\"https:\/\/thepeopleconsulting.com\/\",\"name\":\"The People Consulting\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thepeopleconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating A New Brand Identity - The People Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thepeopleconsulting.com\/de\/our-work\/creating-a-new-brand-identity\/","og_locale":"de_DE","og_type":"article","og_title":"Creating A New Brand Identity - The People Consulting","og_description":"Our client was aiming for a big transition from a small, locally known company to a recognized business and expert nationwide. We supported them with a whole new business strategy that stands out from the competition and is recognized by potential customers, employees and partners.\u00a0 \u00a0 Alongside the business strategy, we created a modern brand [&hellip;]","og_url":"https:\/\/thepeopleconsulting.com\/de\/our-work\/creating-a-new-brand-identity\/","og_site_name":"The People Consulting","article_modified_time":"2023-09-10T04:00:17+00:00","og_image":[{"url":"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/","url":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/","name":"Creating A New Brand Identity - The People Consulting","isPartOf":{"@id":"https:\/\/thepeopleconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#primaryimage"},"image":{"@id":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg","datePublished":"2023-02-06T06:23:45+00:00","dateModified":"2023-09-10T04:00:17+00:00","breadcrumb":{"@id":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#primaryimage","url":"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg","contentUrl":"https:\/\/thepeopleconsulting.com\/wp-content\/uploads\/2023\/04\/david-pisnoy-yfZG4l1NOXM-unsplash-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thepeopleconsulting.com\/our-work\/creating-a-new-brand-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thepeopleconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Our Work","item":"https:\/\/thepeopleconsulting.com\/our-work\/"},{"@type":"ListItem","position":3,"name":"Creating A New Brand Identity"}]},{"@type":"WebSite","@id":"https:\/\/thepeopleconsulting.com\/#website","url":"https:\/\/thepeopleconsulting.com\/","name":"The People Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thepeopleconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/pages\/1681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/comments?post=1681"}],"version-history":[{"count":139,"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/pages\/1681\/revisions"}],"predecessor-version":[{"id":5383,"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/pages\/1681\/revisions\/5383"}],"up":[{"embeddable":true,"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/pages\/262"}],"wp:attachment":[{"href":"https:\/\/thepeopleconsulting.com\/de\/wp-json\/wp\/v2\/media?parent=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}